By Kalena Jordan
4 July 2003
Search engine optimization has come full circle in the last couple of years.
Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and submit. Then, as more and more webmasters started to catch on to META Tags, it became more difficult to beat the competition. Many companies turned to spam tactics such as hidden text (the same color as the background of the page), hidden links (using 1 x 1 pixel gifs to hide them), doorway pages stuffed with keywords and cloaked content, all designed to be seen by search engine robots and not humans in an attempt to trick the search engines into giving the site a higher ranking.
Thankfully, over the past few years, achieving high search rankings has become fairer and more straight-forward. The search engines have given less weighting to META tags and more relevancy weighting to sites that are popular, of high quality and contain unique, relevant information. Most search engines have developed comprehensive spam filters that weed out the spammers from the legitimate sites and penalize sites caught trying to cheat the system. Google in particular has led the charge for quality over quantity.
Fortunately, the web site aspects that most search engines prefer are also those that visitors prefer. Build a quality site with plenty of text, up-to-date, relevant content that other sites link to, a solid navigation system, submit it by hand to popular directories and search engines and you will be on your way to high rankings in no time. It's not difficult, it's not tricky and it certainly doesn't involve any black magic.
That's why I find it difficult to understand search engine optimizers who party like it's 1999 - using invisible text and hidden links in some pathetic, misguided attempt to trick the search engines into believing their site content is the most relevant. I mean, what are they thinking? I've heard excuses like "the search engine guidelines are unclear so we have no choice but to push the envelope". Give me a break. The search engine guidelines are quite obvious to those who are actually good at SEO and understand what is necessary to achieve results for their clients. Many search engines even publish their guidelines clear as day on their sites. Unfortunately, it seems this industry is full of lazy non-performers who prefer to rely on outdated cheat sheets that haven't worked for years.
I am so sick of all the cowboy SEO firms who clog up the search engine indices with meaningless keyword-stuffed pages, in a vain attempt to dominate the search rankings with their client's sites. Don't they do any research? Don't they read the search engine guidelines? Don't they understand these tactics are fruitless and ineffective? Don't they know these techniques haven't worked for years and are regarded as spamming? Don't they realize they are putting their client's sites at risk of ranking penalties or outright banning? Don't they care about the long term effects and the future of their client's web sites?
To see an example of these blatant spamming techniques, visit Google.com and type in a search for "new zealand power companies". Visit the first site in the results (a doorway page), right click the page with your mouse and choose "select all". Run your mouse over the darkened area at the bottom left of the page. See all the hidden links? All leading to yet more doorway pages.
This second example is trickier to find because it appears that Google has already penalized it. Go to Google.com and type in a search for "shopping new zealand must involve a visit". Check out the second page in the results (another doorway) and have a close look at the little arrows in near invisible font at the bottom of the page next to "more". Each one of those arrows leads to another doorway page stuffed with more keywords. I've even seen examples of companies hiding thousands of keywords in CSS tags or tables that are coded to an extreme left or right position so they don't actually appear on the visible page.
What is the point of these tactics? Even if they go unreported, Google will eventually locate the spam and degrade or ban the pages. It makes no sense to me why SEO firms would take such risks with their client's sites when it is so much easier to get good results using the methods recommended by the search engines.
But as bad as spammy SEO firms are, there are worse offenders. These are the spammy SEO firms who like to propagate myth and legend by publishing articles that are misleading, deceptive and often downright false. No wonder webmasters are confused when it comes to search engines and no wonder there are more cowboy SEO spammers springing up every day. With the amount of incorrect information floating around out there, it is extremely difficult for newcomers to sort out fact from fiction.
The sad thing is that many of these spam propagators justify their rubbish with endorsements from big name marketers or influential web marketing firms who allow them to speak at conferences and seminars and spread their misinformation. Some of these spam propagators have even set up their own training schools to educate people in deceptive SEO tactics.
It really rankles me when I see faulty advice such as the following being circulated to unsuspecting webmasters:
"...you could place content inside of the
<![CDATA[ tag, even though the site isn't in frames...it's also not something that's likely to get you in trouble with Google as long as the content is relevant to your page." <br /><br />
<br /><br />
Creating content designed to be hidden from viewers and shown only to search engines by misleading use of a tag meant for a frames-based page? I am almost certain Google would have a problem with that. What type of example are these people trying to set? To think they are actually teaching these tactics to future webmasters is beyond comprehension.<br /><br />
<br /><br />
So what can you do to fight back the spam propagators? For starters:<br /><br />
<br /><br />
1) Study the search engine guidelines such as those outlined at:<br /><br />
<br /><br />
http://www.google.com/webmasters/guidelines.html<br /><br />
<br /><br />
http://insite.lycos.com/searchservices/tutorial.asp<br /><br />
<br /><br />
http://ask.ineedhits.com/programterms.asp?n=u#spam <br /><br />
<br /><br />
2) Circulate articles like this one to other webmasters<br /><br />
<br /><br />
3) Spend time in knowledgeable webmaster forums such as http://www.ihelpyouservices.com/forums/ <br /><br />
<br /><br />
4) Make sure you report any cases of search engine spamming to Google (http://www.google.com/contact/spamreport.html) and the other search engines as soon as you spot them.<br /><br />
<br /><br />
When we cut spammers off at the source, we can stop the spread of misinformation and all benefit from the results.<br /><br />
<br /><br />
<br /><br />
Copyright © 2003 by Kalena Jordan. All rights reserved under U.S. and international law. <br /><br class="clear" /><!-- google_ad_section_end --><!--INFOLINKS_OFF--></div>
<p><strong>This article is free for republishing<br />Source: <a href="http://kalenajordan.articlealley.com/seos-who-party-like-its-1999-812.html">http://kalenajordan.articlealley.com/seos-who-party-like-its-1999-812.html</a></strong></p>
<div align="center"><script type="text/javascript">
ch_client = "articlealley";
ch_type = "mpu";
ch_width = 675;
ch_height = 250;
ch_color_title = "006699";
ch_color_site_link = '006699';
ch_noborders = 1;
ch_vertical ="premium";
ch_sid = "590x250_Article_New_3rd";
var d = document.getElementsByTagName('span');
ch_queries = [];
for(var x = 0; x < d.length; x++) {
if(d[x].className && d[x].className.match(/^yell$/i)) {
var a = d[x].getElementsByTagName('a');
for(var i = 0; i < a.length; i++) {
var v = '';
if(a[i].textContent) {
v = a[i].textContent;
}else{
v = a[i].innerText;
}
v = v.replace(/(^\s*)|(\s*$)/g,'');
v = v.replace(/^([\W]*)/,'');
if(v && !v.match(/^home$/i)) {
ch_queries.push(v);
}
}
break;
}
}
ch_selected = Math.floor(Math.random() * ch_queries.length);
if(ch_selected == ch_queries.length) ch_selected--;
ch_query = ch_queries[ch_selected];
</script>
<script src="http://scripts.chitika.net/eminimalls/amm.js" type="text/javascript"></script>
</div><br /><div class="ainfobox">
<div class="like_bottom"><iframe src="http://www.facebook.com/plugins/like.php?href=http://kalenajordan.articlealley.com/seos-who-party-like-its-1999-812.html&layout=standard&show_faces=false&width=400&action=like&colorscheme=light&height=20" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:350px; height:20px;" allowTransparency="true"></iframe></div>
<a href="report_812_6.html" class="report_top" title="Report this article"><img src="images/report.gif" alt="Report this article" /></a>
<a href="http://kalenajordan.articlealley.com/seos-who-party-like-its-1999-812.html#YeddaComboPosition" class="ask_top" title="Ask About This Article"><img src="images/ask.gif" alt="Ask About This Article" /></a>
<a href="print_812_6.html" title="Print" class="print_top"><img src="images/print.gif" alt="Print" /></a>
<a href="ezine_812_6.html" title="Republish This Article" class="publish_top"><img src="images/republish.gif" alt="Republish This Article" /></a>
<div class="plus1"><g:plusone size="small"></g:plusone></div>
<br class="clear" />
</div><br />
<div class="OUTBRAIN" data-src="http://kalenajordan.articlealley.com/seos-who-party-like-its-1999-812.html" data-widget-id="AR_1" data-ob-template="articlealley" ></div>
<script type="text/javascript" src="http://widgets.outbrain.com/outbrain.js"></script>
<script type="text/javascript">OB_MP_feed = "http://www.articlealley.com";</script><div id="videoBar-player"> </div>
<div id="videoBar">Loading...</div>
<div align="center"><div class="mBoxtop">More to Explore</div>
<div class="mBoxmid"><div class="mightlike">
<a href="http://deltafi0.articlealley.com/girlfriend-sayings-677229.html"><img src="images/articles/677229.jpg" />Girlfriend Sayings</a>
<a href="http://john.articlealley.com/the-nissan-leaf-an-electric-car-for-the-family-2370849.html"><img src="images/articles/2370849.jpg" />An Electric Car for the Family</a>
<a href="http://john.articlealley.com/top-10-beaches-in-the-world-2370839.html"><img src="images/articles/2370839.jpg" />Top 10 Beaches in the World</a>
<a href="http://john.articlealley.com/top-10-european-ski-resorts-2370845.html"><img src="images/articles/2370845.jpg" />Top 10 European Ski Resorts</a>
<a href="http://john.articlealley.com/top-10-high-demand-high-paying-jobs-in-australia-2370838.html"><img src="images/articles/2370838.jpg" />Top 10 High Demand High Paying Jobs in Australia</a>
<br class="clear" />
</div></div>
<div class="mBoxbot"> </div>
</div>
<div align="center"></div><br />
<div align="center"><script type="text/javascript">
ch_client = "articlealley";
ch_type = "mpu";
ch_width = 675;
ch_height = 250;
ch_color_title = "006699";
ch_color_site_link = '006699';
ch_noborders = 1;
ch_vertical ="premium";
ch_sid = "590x250_Article_New_4th";
var d = document.getElementsByTagName('span');
ch_queries = [];
for(var x = 0; x < d.length; x++) {
if(d[x].className && d[x].className.match(/^yell$/i)) {
var a = d[x].getElementsByTagName('a');
for(var i = 0; i < a.length; i++) {
var v = '';
if(a[i].textContent) {
v = a[i].textContent;
}else{
v = a[i].innerText;
}
v = v.replace(/(^\s*)|(\s*$)/g,'');
v = v.replace(/^([\W]*)/,'');
if(v && !v.match(/^home$/i)) {
ch_queries.push(v);
}
}
break;
}
}
ch_selected = Math.floor(Math.random() * ch_queries.length);
if(ch_selected == ch_queries.length) ch_selected--;
ch_query = ch_queries[ch_selected];
</script>
<script src="http://scripts.chitika.net/eminimalls/amm.js" type="text/javascript"></script></div><br /><div align="center"><style>
.opaz {-ms-filter:"progid:DXImageTransform.Microsoft.Alpha(Opacity=0)";filter:alpha(opacity=0);opacity:0;}
.pearl_sel {border:solid 2px #aaaaaa;background-repeat:no-repeat;background-position:center right;
background-image:url(http://echo3.net/images/dropdownbutton.png);background-color:#ffffff;}
.selectOptional {display:none;}
.headline_blockAD_____57216 {position:absolute;left:0px;top:5px;width:676px;height:25px;font-family:Arial Black, sans-serif;color:#ffffff;font-size:20px;line-height:24px;font-weight:normal;text-align:center;}
.tagline_blockAD_____57216 {position:absolute;left:0px;top:33px;width:676px;height:25px;font-family:sans-serif;color:#ffffff;font-size:13px;text-align:center;}
.question_blockAD_____57216 {position:absolute;left:20px;top:58px;width:636px;height:76px;border:none;font-size:13px;}
.selection_blockAD_____57216 {position:absolute;left:157px;top:157px;width:307px;height:20px;font-family:sans-serif;border:solid 1px transparent;font-size:13px;}
.submit_rectangleAD_____57216 {position:absolute;left:520px;top:150px;width:142px;height:32px;background-color:transparent;border:none;cursor:pointer;}
.text_link_blockAD_____57216 {position:absolute;left:px;top:0px;width:0px;height:0px;}
.padlock_blockAD_____57216 {position:absolute;left:px;top:0px;width:0px;height:0px;}
</style>
<script>
(function () {
var IEAD_____57216 = document.all;
var ClickTrackingAD_____57216 = "%c";
var RedirectURLAD_____57216 = '**redirecturl**';
var same_windowAD_____57216 = true;
var clickallAD_____57216 = false;
var mediaplexAD_____57216 = false;
var test_interstitialAD_____57216 = '';
var question_prefixAD_____57216 = '';
var debugAD_____57216 = false;
function _gelAD_____57216(id) {
return document.getElementById(id + 'AD_____57216');
}
function goWrapperAD_____57216() {
if (clickallAD_____57216) {
submittedAD_____57216(_gelAD_____57216('theForm'));
}
}
function noBubbleAD_____57216(e) {
if (IEAD_____57216) {
window.event.cancelBubble = true;
}
if (!e) {
e = window.event;
}
if (e.cancelBubble) {
e.cancelBubble = true;
} else {
e.stopPropagation();
}
}
function setSelectionAD_____57216(sel) {
var it = _gelAD_____57216('fidselected');
if (sel && it) {
var idx = (sel.selectedIndex >= 0 ? sel.selectedIndex : 0);
it.innerHTML = (sel.options[idx].text || sel.options[idx].value || 'Select');
}
}
function haveQuestionAD_____57216() {
var q = '';
var it = _gelAD_____57216('question');
var it2 = _gelAD_____57216('prompt');
if (it && it2) {
if (it.value && it.value != it2.value) {
q = it.value;
} else {
it.value = '';
}
}
return q;
}
var durlAD_____57216 = '';
var ridAD_____57216 = '';
var jcltAD_____57216 = '';
function setLandingPageAD_____57216() {
var url = (durlAD_____57216 || 'http://www.justanswer.com?r=dd%7Carticlealley%7Cbrand&FID={FID}&TP=normal-brand-articlealley-676x194&JPRC=1&JPAF=gadget');
var args = getArgsAD_____57216();
if (args['url']) {
url = args['url'];
}
var q = haveQuestionAD_____57216();
if (q) {
url = 'http://www.justanswer.com/gadget-landing.aspx?r=dd%7Carticlealley%7Cbrand&FID={FID}&TP=normal-brand-articlealley-676x194&JPRC=1&JPAF=gadget&question={QUESTION}';
}
// maybe get the r value from mediaplex landing page
if (mediaplexAD_____57216 && '<mpvc/>' != ('<mp' + 'vc/>')) {
var murl = '<mpvc/><mpck/>';
var ar = murl.split('r=');
if (ar.length > 1) {
ar = ar[1].split('&');
if (ar.length > 0) {
ridAD_____57216 = (ar[0] || ridAD_____57216);
}
}
}
if (ridAD_____57216) {
url = url.replace('dd%7Carticlealley%7Cbrand', encodeURIComponent(ridAD_____57216));
}
url = url.replace('{' + 'REFID' + '}', encodeURIComponent(ridAD_____57216) || '');
url = url.replace('{QUESTION}', encodeURIComponent(question_prefixAD_____57216 + q));
try {
url = url.replace('{ANSW_CATS}', encodeURIComponent(answ_cats ? '%7C' + answ_cats : ''));
} catch(err) {
url = url.replace('{ANSW_CATS}', '');
}
var tp = 'normal-{CAT}-{WxH}';
var fid = '13';
var sel = _gelAD_____57216('fid');
if (sel) {
var n = (sel.selectedIndex >= 0 ? sel.selectedIndex : 0);
if (sel.options) {
fid = sel.options[n].value;
} else {
fid = sel.value;
}
}
url = url.replace(/{FID}/g, fid);
url = url.replace(/{TP}/g, tp);
if (jcltAD_____57216) {
url += '&jclt=' + encodeURIComponent(jcltAD_____57216);
}
if (location.href.indexOf('echo3.net') < 0) {
test_interstitialAD_____57216 = '';
}
if (mediaplexAD_____57216 && '<mpvc/><mpck/>' != ('<mp' + 'vc/><mp' + 'ck/>')) {
url = '<mpvc/>http://<mpck/>?mpre=' + encodeURIComponent(url);
} else {
var redir = '';
if (RedirectURLAD_____57216 == '**' + 'redirecturl**') {
RedirectURLAD_____57216 = '';
}
try {
var ar = (document.location.href.split('?')[1]).split('&');
redir = (ar[2].split('=')[1] || RedirectURLAD_____57216 || test_interstitialAD_____57216);
} catch (err) {
redir = (RedirectURLAD_____57216 || test_interstitialAD_____57216);
}
if (redir.indexOf('http') == 0) {
url = redir + encodeURIComponent(url);
}
if (ClickTrackingAD_____57216 != ('%' + 'c')) {
url = ClickTrackingAD_____57216 + encodeURIComponent(url);
}
}
return url;
}
function submittedAD_____57216(frm) {
var url = setLandingPageAD_____57216();
if (debugAD_____57216 && document.location.href.indexOf('echo3.net') >= 0) {
if (!confirm(url)) {
return;
}
}
if (!same_windowAD_____57216 || clickallAD_____57216) {
frm.target = (same_windowAD_____57216 ? '_top' : '_blank');
frm.action = url;
frm.submit();
} else {
top.location.href = url;
}
}
function clearQuestionAD_____57216(it) {
if (it) {
var it2 = _gelAD_____57216('prompt');
if (it2) {
if (it.value == it2.value) {
it.value = '';
}
}
}
}
var arHeadlinesAD_____57216 = new Array("Ask a Professional Online Now", null);
var contextualAD_____57216 = true;
var sizingAD_____57216 = false;
var headline_timerIDAD_____57216 = null;
var headline_rotateAD_____57216 = false;
var headline_idxAD_____57216 = 0;
var headline_loopAD_____57216 = false;
function isBAAD_____57216() {
var topdomain = '';
var sites = 'lawyers.comlawyer.comlaw.cornell.edudrugs.comdrugtalk.combettermedicine.comrightdiagnosis.comhealthcentral.comhealthcommunities.comhealthsquare.comcarcomplaints.comteamintegra.netbimmerwerks.comtaurusclub.com8thcivic7thgenhondapreludeonlineodysseyownersclub.comgencoupe.comforteforums.commazda3forums.comsr20forum.comyoursciontc.comsuzuki-forums.compriusonline.commanualsonline.comfixya.comretrevo.comaskbobrankin.comhowtogeek.comtechguy.orgthegalaxytabforum.comslatedroid.comgalaxys2forums.comgalaxynexusforum.netincredible2forum.comatrix4gforum.commyiphone4.orgwp7forum.comnokian8forum.comevo4gforum.nethtcdesireforum.commygalaxytab.netnexussforum.netwonderhowto.combrighthub.comhighdefdigest.comhighdefforum.combensbargains.netwirelessforums.orghealth.com';
try {
var ar = (document.domain || '').split('.');
while (ar.length > 2) {
ar.shift();
}
topdomain = ar.join('.');
} catch(err) {
}
return (sites.indexOf(topdomain) >= 0 ? true : false);
}
function setOpacityAD_____57216(it, n) {
if (it) {
if (n > 100) {
n = 100;
}
if (IEAD_____57216) {
it.style.zoom = 1;
if (n == 100) {
it.style.filter = '';
} else {
it.style.filter = 'alpha(opacity=' + n + ')';
}
}
it.style.opacity = n/100;
it.style.MozOpacity = n/100;
it.opacity = n;
}
}
function fadeInAD_____57216(id, fx) {
var it = _gelAD_____57216(id);
if (it) {
if (it.opa < 100) {
it.opa += 10;
setOpacityAD_____57216(it, it.opa);
setTimeout(function () {fadeInAD_____57216(id, fx)}, 40);
} else if (fx) {
fx();
}
}
}
function fadeOutAD_____57216(id, fx) {
var it = _gelAD_____57216(id);
if (it) {
if (it.opa > 0) {
it.opa -= 10;
setOpacityAD_____57216(it, it.opa);
setTimeout(function () {fadeOutAD_____57216(id, fx)}, 40);
} else if (fx) {
fx();
}
}
}
function rotateHeadlineAD_____57216() {
if (headline_timerIDAD_____57216 != null) {
clearTimeout(headline_timerIDAD_____57216);
}
if (arHeadlinesAD_____57216.length > 2) {
var last = false;
headline_idxAD_____57216++;
if (headline_idxAD_____57216 >= arHeadlinesAD_____57216.length || arHeadlinesAD_____57216[headline_idxAD_____57216] == null) {
last = true;
if (headline_loopAD_____57216) {
headline_idxAD_____57216 = 0;
} else {
headline_idxAD_____57216 = arHeadlinesAD_____57216.length - 2;
}
}
var it = _gelAD_____57216('headline');
if (it) {
if (headline_idxAD_____57216 < 0 || headline_idxAD_____57216 >= (arHeadlinesAD_____57216.length - 1)) {
headline_idxAD_____57216 = 0;
}
it.opa = 100;
if (last && !headline_loopAD_____57216) {
it.innerHTML = arHeadlinesAD_____57216[headline_idxAD_____57216];
} else {
fadeOutAD_____57216('headline', function(){it.innerHTML = arHeadlinesAD_____57216[headline_idxAD_____57216];fadeInAD_____57216('headline', null);});
}
}
if (!last || headline_loopAD_____57216) {
headline_timerIDAD_____57216 = setTimeout(function(){rotateHeadlineAD_____57216();}, 3 * 1000);
}
}
}
function getArgsAD_____57216() {
var params = {};
var paramString = window.location.search.substring(1);
if (paramString) {
var pairs = paramString.split('&');
for (var i = 0; i < pairs.length; i++) {
var p = pairs[i].split('=');
var paramval = '';
var decodedName = decodeURIComponent(p[0]);
if (decodedName.length > 0) {
if (p.length > 1) {
paramval = decodeURIComponent(p[1]);
}
params[decodedName] = paramval;
}
}
}
return params;
}
function setValueAD_____57216(id, given) {
var it = _gelAD_____57216(id);
if (it) {
if (it.type == 'text' || it.type == 'hidden') {
it.value = (given || '');
} else if (it.type && it.type.indexOf('select') >= 0) {
var n = it.options.length;
for (var i = 0; i < n; i++) {
if (it.options[i].value == given) {
it.selectedIndex = i;
break;
}
}
} else {
it.innerHTML = (given || '');
}
}
}
function bootAD_____57216(args) {
if (args['headline']) {
setValueAD_____57216('headline', args['headline']);
}
if (args['headline_font_size']) {
var it = _gelAD_____57216('headline');
if (it) {
it.style.fontSize = args['headline_font_size'];
}
}
if (args['headline_style']) {
var it = _gelAD_____57216('headline');
if (it) {
try {
it.style = args['headline_style'];
} catch(err) {
it.cssText = args['headline_style'];
}
}
}
if (args['tagline']) {
setValueAD_____57216('tagline', args['tagline']);
}
if (args['tagline_style']) {
var it = _gelAD_____57216('tagline');
if (it) {
try {
it.style = args['tagline_style'];
} catch(err) {
it.cssText = args['tagline_style'];
}
}
}
if (args['destination_url']) {
durlAD_____57216 = args['destination_url'];
}
if (args['referral_id'] || args['r']) {
ridAD_____57216 = (args['referral_id'] || args['r']);
}
if (args['jclt']) {
jcltAD_____57216 = args['jclt'];
}
if (args['fid']) {
setValueAD_____57216('fid', args['fid']);
}
if (args['display']) {
var it = _gelAD_____57216('wrapper');
if (it) {
it.style.display = args['display'];
}
}
if (args['options']) {
var it = _gelAD_____57216('fid');
if (it) {
it.options.length = 0;
var opts = args['options'].split(';');
var idx = 0;
for (var i in opts) {
if (opts[i]) {
var ar = new Array();
try {
ar = opts[i].split('|');
} catch(err) {
}
if (ar.length == 2) {
var opt = new Option(ar[1], ar[0], (idx == 0 ? true : false), false);
it.options[idx++] = opt;
}
}
}
}
}
}
function load_scriptAD_____57216(script_url) {
var script = document.createElement('script');
script.type = 'text/javascript';
script.charset = 'UTF-8';
script.src = script_url;
var head = (document.getElementsByTagName('head')[0] || document.documentElement);
head.insertBefore(script, head.firstChild);
}
function initAD_____57216() {
var args = getArgsAD_____57216();
bootAD_____57216(args);
if (headline_rotateAD_____57216) {
headline_timerIDAD_____57216 = setTimeout(function(){rotateHeadlineAD_____57216();}, 3 * 1000);
}
setSelectionAD_____57216(_gelAD_____57216('fid'));
var script_url = site_url = '';
script_url = 'http://just-answer.appspot.com/ac?';
script_url += '&uq=' + encodeURIComponent('AD_____57216');
script_url += '&sz=' + encodeURIComponent('676x194');
script_url += '&topic=' + encodeURIComponent('brand-articlealley');
script_url += '§ion=' + encodeURIComponent('dd');
script_url += '&transform=' + encodeURIComponent('1');
script_url += '&lang=' + encodeURIComponent('en');
try {
script_url += '&title=' + encodeURIComponent(document.title || '');
script_url += '&site=' + encodeURIComponent(top.location.hostname);
script_url += '&site_domain=' + encodeURIComponent(document.domain);
} catch(err) {
}
try {
// answ_cats defined in this page?
if (answ_cats) {
var it = _gelAD_____57216('wrapper');
if (it) {
it.style.display = 'none';
script_url += '&cid=' + encodeURIComponent(answ_cats);
load_scriptAD_____57216(script_url);
return;
}
}
} catch(err) {
}
try {
if (window != window.top) {
// we are in an iframe
var head = (document.getElementsByTagName('head')[0] || document.documentElement);
head.innerHTML = '<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>' + head.innerHTML;
var db = document.getElementsByTagName('body')[0];
db.style.border = 'none';
db.style.margin = '0';
db.style.padding = '0';
}
site_url = (args['site_url'] || top.location.href || 'http://' + document.domain || '');
} catch(err) {
site_url = (args['site_url'] || '');
}
if (site_url) {
if (contextualAD_____57216 || isBAAD_____57216()) {
var it = _gelAD_____57216('wrapper');
if (it) {
it.style.display = (false ? 'none' : 'block');
var clues = site_url;
script_url += '&urid=' + encodeURIComponent('contextual');
script_url += '&cid=' + encodeURIComponent(clues.substr(0, 1024));
script_url += (args['site_url'] && args['site_url'].indexOf('debug') > 0 ? '&debug=1' : '');
load_scriptAD_____57216(script_url);
return;
}
}
}
}
window.onbeforeunload = function () {
//
}
if (!window._gelAD_____57216) {
window._gelAD_____57216 = _gelAD_____57216;
}
if (!window.setSelectionAD_____57216) {
window.setSelectionAD_____57216 = setSelectionAD_____57216;
}
if (!window.goWrapperAD_____57216) {
window.goWrapperAD_____57216 = goWrapperAD_____57216;
}
if (!window.noBubbleAD_____57216) {
window.noBubbleAD_____57216 = noBubbleAD_____57216;
}
if (!window.bootAD_____57216) {
window.bootAD_____57216 = bootAD_____57216;
}
if (!window.initAD_____57216) {
window.initAD_____57216 = initAD_____57216;
}
if (!window.clearQuestionAD_____57216) {
window.clearQuestionAD_____57216 = clearQuestionAD_____57216;
}
if (!window.submittedAD_____57216) {
window.submittedAD_____57216 = submittedAD_____57216;
}
})();
</script>
<div id="wrapperAD_____57216" style="color:#000000;font-family:Arial,sans-serif;display:block;position:relative;width:676px;height:194px;overflow:hidden;background-color:transparent;background-image:url(http://gadgets.justanswer.com/ja/assets/676x194-v2-bgnd.png?v0);background-repeat:no-repeat;padding:0;margin:0;line-height:normal;" onclick="goWrapperAD_____57216();">
<div id="selection_listAD_____57216" style="overflow:hidden;display:none;"></div>
<div id="headlineAD_____57216" class="headline_blockAD_____57216" style="overflow:hidden;font-size:20px">Ask a Professional Online Now</div>
<div id="taglineAD_____57216" class="tagline_blockAD_____57216" style="overflow:hidden;">27 Experts are Online. Ask a Question, Get an Answer ASAP.</div>
<div id="text_linkAD_____57216" class="text_link_blockAD_____57216" style="overflow:hidden;"></div>
<form id="theFormAD_____57216" target="_top" method="POST" onsubmit="submittedAD_____57216(this);return false;">
<input type="hidden" id="rAD_____57216" name="r" value="dd%7Carticlealley%7Cbrand" /><input type="hidden" id="JPRCAD_____57216" name="JPRC" value="1" />
<textarea style="display:none;" id="promptAD_____57216">Type your question here...</textarea>
<script>
function stopcursorAD_____57216() {
var it = document.getElementById('cursorAD_____57216');
if (it) {
if (it.style.display != 'none') {
it.style.display = 'none';
}
}
it = document.getElementById('questionAD_____57216');
if (it) {
if (it.style.display != 'block') {
it.style.display = 'block';
}
}
}
setTimeout(stopcursorAD_____57216, 15 * 1000);
</script>
<div id="cursorAD_____57216" class="question_blockAD_____57216" style=";font-family:Arial,sans-serif;overflow-x:hidden;overflow-y:auto;margin:0;;padding:2px;text-align:left;" onmouseover="this.style.display='none';document.getElementById('questionAD_____57216').style.display='block';"
>Type your question here...<img align="top" src="http://gadgets.justanswer.com/ja/assets/cursor.gif" width="12" height="13" alt="" title="" /></div><textarea id="questionAD_____57216" name="question"
class="question_blockAD_____57216" style=";font-family:Arial,sans-serif;overflow-x:hidden;overflow-y:auto;margin:0;display:none;;text-align:left;" maxlength="1000" lang="en-US"
onkeyup="if (this.value.length > 1000) {this.value = this.value.substr(0, 1000);}"
onmousedown="clearQuestionAD_____57216(this);this.focus()"
>Type your question here...</textarea><div class="selectOptional">Optional:</div>
<div id="fidwrapperAD_____57216" class="selection_blockAD_____57216 pearl_sel"
style="overflow:hidden;"><span id="fidselectedAD_____57216"
style="position:absolute;left:2px;top:4px;"
>Select...</span><select onchange="setSelectionAD_____57216(this);" name="fid" id="fidAD_____57216"
class="selection_blockAD_____57216 opaz"
style="left:0;top:0;color:#000000;border:none;overflow:hidden;height:22px;;"><option value="3">Select your Expert</option><option value="7">Lawyer</option><option value="107">Doctor</option><option value="93">Psychiatrist</option><option value="103">Veterinarian</option><option value="11">Auto Mechanic</option><option value="6">Tech Support</option><option value="51">Appliance Technician</option><option value="20">Tax Advisor</option><option value="14">Financial Advisor</option><option value="13">Tutor</option></select></div>
<script>
var it = _gelAD_____57216('fid');
if (it) {
it.selectedIndex = 0;
}
</script><div class="click676x194AD_____57216"><input id="submitButtonAD_____57216" type="submit" class="submit_rectangleAD_____57216" value=" "/></div>
</form>
</div>
<script>
var it = _gelAD_____57216('question');
if (it) {
it.onclick = noBubbleAD_____57216;
}
var it = _gelAD_____57216('fid');
if (it) {
it.onclick = noBubbleAD_____57216;
}
var it = _gelAD_____57216('submitButton');
if (it) {
it.onclick = noBubbleAD_____57216;
}
var it = _gelAD_____57216('selection_list');
if (it) {
it.onclick = noBubbleAD_____57216;
}
initAD_____57216();
</script></div>
<div align="center"></div>
<div id="topad"><script type="text/javascript">GA_googleFillSlot("Searchenginestopbanner");</script>
</div>
</div>
<div id="right">
<div class="author">
<div class="rtitle"><span>Author</span></div>
<img src="images/placeholder.png" alt="name" align="left" class="pimage" />
<a href="/author_feed_99.xml"><img src="images/rss.gif" alt="RSS" align="right" /></a>
<em>by <strong><a href="http://kalenajordan.articlealley.com/">Kalena Jordan</a></strong></em><br />
Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business <a href="http://www.webrank.biz" rel="nofollow">Web Rank</a>, Kalena manages <a href="http://www.searchenginecollege.com" rel="nofollow">Search Engine College<a/> , an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. <br class="clear" />
URL: <a href="http://www.webrank.biz" rel="nofollow">http://www.webrank.biz</a><br /> </div>
<div class="ad">
<div class="rtitle"><span>ads</span></div>
<!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Searchenginesrectangle -->
<script type="text/javascript">
GA_googleFillSlot("Searchenginesrectangle");
</script>
<!- END OF TAG FOR SLOT Searchenginesrectangle -->
</div>
<div class="tags">
<div class="rtitle"><span>similar articles</span></div>
<div class="rlink"><a href="http://ledakribs.articlealley.com/finding-a-search-engine-optimization-company-2094840.html" title="Read: Finding a Search Engine Optimization Company">Finding a Search Engine Optimization Company</a><br />When it involves business some people like to urge their hands dirty and iron out each very little detail of every very little deal and transaction. Others prefer to handle the elements of the business that they know and are comfortable with, leaving the ......</div><div class="rlink"><a href="http://farajbalousha.articlealley.com/how-to-optimize-your-website-for-googles-top-10-rankingmore-steps-17261.html" title="Read: How to optimize your website for Google's top 10 ranking-More steps">How to optimize your website for Google's top 10 ranking-More steps</a><br /><img class="thumb" align="left" src="http://thumbs.dreamstime.com/thumbimg_554/1289076497pQW7vC.jpg" />Search engine optimization is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.ON-PAGE OPTIMIZATION FACTORS:The Major Factors Are:Meta Tags......</div><div class="rlink"><a href="http://aliceaddison12.articlealley.com/spamdexing-and-its-effects-1459590.html" title="Read: Spamdexing and Its Effects">Spamdexing and Its Effects</a><br />Spamdexing combines spam with keyword indexing in an attempt to trick search engines into listing their websites along with legitimate sites. Search engines use keyword indexing to locate and rank websites. They do this so that you can find websites that ......</div><div class="rlink"><a href="http://margarettemcbride.articlealley.com/how-does-seo-work-829801.html" title="Read: How Does SEO Work?">How Does SEO Work?</a><br />What do you usually do when you wanted something from the internet but don't know where to find it? The usual thing that an internet savvy such as us do, or even those newbies of the cyber world, when we need something out of the internet is by using our ......</div><div class="rlink"><a href="http://robertpalmer.articlealley.com/white-hat-seo-vs-black-hat-seo-643015.html" title="Read: White Hat SEO vs. Black Hat SEO">White Hat SEO vs. Black Hat SEO</a><br />The goal of any search engine optimization (SEO) service is improved search engine placement for a website or blog, which in turn should generate more visits (hits). However, a constant worry to most online businesses is the confusion over the questionabl......</div> </div>
<div class="tags">
<div class="rtitle"><span>Tags</span></div>
<ul id="taglist">
<li><a href="index_1_6.html">Search Engines</a></li><li><a href="http://www.articlealley.com/tags-28.html">search engines</a></li><li><a href="http://www.articlealley.com/tags-40.html">google</a></li><li><a href="http://www.articlealley.com/tags-210.html">search engine rankings</a></li><li><a href="http://www.articlealley.com/tags-325.html">meta tags</a></li><li><a href="http://www.articlealley.com/tags-732.html">doorway pages</a></li><li><a href="http://www.articlealley.com/tags-742.html">search engine optimization</a></li><li><a href="http://www.articlealley.com/tags-1036.html">relevant content</a></li><li><a href="http://www.articlealley.com/tags-1773.html">relevancy</a></li><li><a href="http://www.articlealley.com/tags-2768.html">navigation system</a></li><li><a href="http://www.articlealley.com/tags-2810.html">pixel</a></li><li><a href="http://www.articlealley.com/tags-2893.html">spam filters</a></li><li><a href="http://www.articlealley.com/tags-3327.html">search engine robots</a></li><li><a href="http://www.articlealley.com/tags-3874.html">black magic</a></li><li><a href="http://www.articlealley.com/tags-7455.html">search rankings</a></li><li><a href="http://www.articlealley.com/tags-7565.html">search engine optimizers</a></li><li><a href="http://www.articlealley.com/tags-7566.html">invisible text</a></li><li><a href="http://www.articlealley.com/tags-7567.html">mid 1990s</a></li><li><a href="http://www.articlealley.com/tags-7568.html">spammers</a></li><li><a href="http://www.articlealley.com/tags-7569.html">weed</a></li> </ul>
<br class="clear" />
</div>
<div class="fbook">
<div class="rtitle"><span>socialize</span></div>
<iframe src="http://www.facebook.com/plugins/likebox.php?id=120555997986579&width=300&connections=20&stream=false&header=true&height=287" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:300px; height:287px;"></iframe>
</div>
<div class="ad">
<div class="rtitle"><span>ads</span></div>
<!-- PUT THIS TAG IN DESIRED LOCATION OF SLOT Searchenginesrightskyscraper -->
<script type="text/javascript">
GA_googleFillSlot("Searchenginesrightskyscraper");
</script>
<!- END OF TAG FOR SLOT Searchenginesrightskyscraper -->
</div>
</div> <br class="clear" />
</div>
<div class="copy"> </div>
<div id="footer">
<div id="fcols">
<div class="fcol"><h4>Need Help?</h4>
<a href="/submit_articles.php">Submit Articles</a><br />
<a href="howtowrite.php">Write for Us</a><br />
<a href="faq.php">FAQ</a><br />
<a href="aavideo.php">Video</a>
</div>
<div class="fcol"><h4>Site Info</h4>
<a href="privacy.php">Privacy Policy</a><br />
<a href="ebook.php">E-Book</a><br />
</div>
<div class="fcol"><h4>Webmasters</h4>
<a href="partner.php">Partner with Us</a><br />
<a href="guidelines.php">Guidelines</a><br />
<a href="freecontent.php">Free Articles</a>
</div>
<div class="fcol"><h4>Business Info</h4>
<a href="advertise.php">Advertising</a><br />
<a href="squidoo.php">Squidoo & Hubpages</a><br />
</div>
<br class="clear" />
User published content is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-nd/3.0/">Creative Commons Attribution-NoDerivs 3.0 Unported License</a> </div>
</div>
<script type="text/javascript">var infolink_pid = 443667;var infolink_wsid = 0;</script><script type="text/javascript" src="http://resources.infolinks.com/js/infolinks_main.js"></script>
<script type="text/javascript">
(function() {
var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true;
po.src = 'https://apis.google.com/js/plusone.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s);
})();
</script>
<input type="hidden" name="OBKey" value="f49F5yRIjeyGe59sGTAdtg=="/> <script LANGUAGE="JavaScript">var OBCTm='1334160293679'; </script><script LANGUAGE="JavaScript" src="http://widgets.outbrain.com/claim.js"></script>
<script type="text/javascript" src="/ajax/showClicks.php?id=812"></script><!-- Quantcast Tag -->
<script type="text/javascript">
var _qevents = _qevents || [];
(function() {
var elem = document.createElement('script');
elem.src = (document.location.protocol == "https:" ? "https://secure" : "http://edge") + ".quantserve.com/quant.js";
elem.async = true;
elem.type = "text/javascript";
var scpt = document.getElementsByTagName('script')[0];
scpt.parentNode.insertBefore(elem, scpt);
})();
_qevents.push({
qacct:"p-caadHuqpkthsk"
});
</script>
<noscript>
<div style="display:none;">
<img src="//pixel.quantserve.com/pixel/p-caadHuqpkthsk.gif" border="0" height="1" width="1" alt="Quantcast"/>
</div>
</noscript>
<!-- End Quantcast tag -->
</body>
</html><!-- This page was created in 0.0104198455811 seconds -->
]]>
