08th January 2005
By Kalena Jordan
18 November 2003
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user...
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08th January 2005
By Kalena Jordan
15 August 2003
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Interne...
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08th January 2005
By Kalena Jordan
4 July 2003
Search engine optimization has come full circle in the last couple of years.
Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and su...
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08th January 2005
By Kalena Jordan
24 March 2003
I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEO...
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08th January 2005
20 February 2003
Interview With Dakota Sullivan of LookSmart
Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr ...
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08th January 2005
By Kalena Jordan 21 January 2003
Those of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search Engine Predictions for 2002.
It's time to take a look at that ar...
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08th January 2005
By Kalena Jordan and Dan Thies
3 December 2002
[Kalena] Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they ...
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08th January 2005
By Kalena Jordan 8 November 2002
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search ...
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08th January 2005
By Kalena Jordan 15 October 2002
The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on....
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08th January 2005
By Kalena Jordan 8th July 2002
FirstPlace Software™, creators of the popular web site marketing software WebPosition Gold ™, recently announced the forthcoming release of the long-awaited version 2 of their product. WPG v2.0 is already available in ...
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08th January 2005
By Kalena Jordan kalena@high-search-engine-ranking.com 27th May 2002
As you would have heard, FirstPlace Software™, creators of the hugely popular
WebPosition Gold ™ search engine marketing software, recently announced the
forthcoming release of t...
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08th January 2005
By Kalena Jordan 3rd May 2002
If you've read my article "LOOKs Can Be Deceiving", you'll already know how I feel about LookSmart's recent decision to change their US-based directory model at www.looksmart.com from Paid Submission to Pay Per Click.
...
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08th January 2005
By Kalena Jordan 21st April 2002
You may have heard that Looksmart Ltd have made some changes to their business model lately. In fact, Looksmart have made the profit-driven decision to move Looksmart.com from a Paid Submission based directory to a P...
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08th January 2005
By Kalena Jordan 19th February 2002
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques th...
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08th January 2005
By Kalena Jordan 17th January 2002 (Note - 26th January 2003 : Please note that this article is over a year old and some of the links and companies mentioned are no longer valid).
If you've been reading our newsletter (The Search Light) regularly,...
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Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College , an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
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